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CAMBRIDGE, UNITED KINGDOM – Hamillroad Software, creators of the multi-award-winning Bellissima DMS screening technology for Flexographic printing, released a new video explaining what Expanded Color Gamut (ECG) printing is and the sustainability benefits.

The video highlights how brands and retailers can benefit by switching from using spot or PMS colors in label and packaging design to using ECG.

ECG printing brings many positive benefits over conventional spot color use. The wider color space enabled by ECG delivers more vibrant-looking print output, enhancing the on-shelf ‘wow’ factor. It is also a greener process that reduces the number of environmentally unfriendly chemicals used in print production, including inks and solvents that need to be disposed of in landfills.

Commenting on the new video, Danielle Kinsella, Marketing Director for Hamillroad, said, “ECG isn’t a new concept, in fact, many printers are already utilizing it; however, there has been a reluctance to adopt ECG, mainly from brands who want to see like for like reproduction of graphical brand assets that use spot colors. Historically these have been difficult to reproduce due to limitations with screening technology, but with Bellissima DM screening, we have increased the level of image fidelity possible and are making ECG a reality for brands and printers globally.”

“As the video explains, image quality is only one part of the story. The most important takeaway from ECG is the sustainability advantage. By adopting ECG and moving away from using spot or PMS colors, a printer can reduce the number of chemicals and solvents used, which results in less waste and fewer chemicals going into landfills. We hope our video highlights these benefits to brands and encourages them to explore how they, and the planet, can benefit from ECG,” concludes Danielle.

The video is the first in a series to showcase ECG printing’s benefits, with more to follow in the Spring.

You can learn more about ECG and watch the video here: http://www.hamillroad.com/expanded-color-gamut/

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About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at www.hamillroad.com

©2022 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com

CAMBRIDGE, UNITED KINGDOM – Prepress company Hamillroad Software announced today the appointment of Novaflex, a supplier of packaging solutions, to take its Bellissima DMS screening to the Colombian market.

Novaflex has been trading for over 20 years, providing the growing Colombian packaging market with the best state-of-the-art technology, allowing them to maintain its position as a leader of packaging solutions in Latin America.

Jorge Lagos Caballero, General Manager for Novaflex, said, “We pride ourselves on being able to provide the best service to our clients, and are always looking for new processes and development in the packaging industry. When we found out about Bellissima, we knew that we needed to have this technology to offer our customers. The opportunity to offer them a technology that allows them to compete with gravure while simultaneously using less ink, and is kinder to the environment, seemed like an opportunity too good to pass on.”

Pierre Hammond, Commercial Director for Hamillroad, commented, “In Latin America the adoption and use of Bellissima continues its fantastic growth during 2021. Having Novaflex as an additional supplier to enhance service and to grow the customer base in Colombia is something to be celebrated. We believe Novaflex will be a great partner for us and look forward to many successes working with them”.

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: bellissimanetwork@hamillroad.com or complete the form online: www.hamillroad.com/bellissima-resellers/

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About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at www.hamillroad.com

About Novaflex
We are a Colombian company founded in 1999 that provides the growing Colombian Packaging market with the best cutting-edge technology to maintain their leadership in Latin America. With this objective clear, we include in our portfolio solutions for Extrusion, Printing, Cutting / Trimming, Lamination, and a set of digital prepress solutions.

The focus of our work is to provide the best service to our clients, including sharing the knowledge about the solutions we represent, keeping clients informed about innovations, processes, and new developments in packaging worldwide. www.novaflex.com.co

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com

CAMBRIDGE, REINO UNIDO – La empresa Hamillroad Software, especialista en software de preprensa, ha anunciado hoy el nombramiento de Novaflex SAS, un proveedor de soluciones en la industria del empaque, para que comercialice sus tramas Bellissima DMS en el mercado colombiano.

Novaflex lleva más de 22 años proveyendo el creciente mercado colombiano de empaques con las tecnologías de punta, lo que le permite mantener una posición de liderazgo en América Latina.

Jorge Lagos Caballero, Director General de Novaflex, dijo “Siempre hemos estado orgullosos de poder brindar los mejores productos y el mejor servicio a nuestros clientes buscando nuevos procesos y desarrollos para la industria del empaque. Cuando nos enteramos de la existencia de BELLISSIMA supimos que teníamos que contar con esta tecnología para ofrecerla al mercado. Nos pareció una oportunidad demasiado buena para dejarla pasar, sabiendo que permite competir abiertamente con el huecograbado mejorando los ahorros de tinta y siendo amigable con medio ambiente”.

Pierre Hammond, Director Comercial de Hamillroad, comentó: “En América Latina la adopción y el uso de Bellissima continúa su fantástico crecimiento durante 2021. Tener a Novaflex como proveedor adicional para mejorar el servicio y hacer crecer la base de clientes en Colombia es algo que hay que celebrar. Creemos que Novaflex será un gran socio para nosotros y esperamos tener muchos éxitos trabajando con ellos”.

Si usted es un impresor que desea probar Bellissima en prensa, visite la página de la Red Bellissima en el sitio web de Hamillroad: www.hamillroad.com/the-bellissima-network/

Estamos ampliando nuestra red Bellissima en los países en los que no tenemos una tienda comercial asociada. Si está interesado en suministrar Bellissima DMS como parte de su negocio de impresión flexográfica, póngase en contacto por correo electrónico: bellissimanetwork@hamillroad.com o rellena el formulario en línea: www.hamillroad.com/bellissima-resellers/

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Acerca de Hamillroad Software
Hamillroad Software es un proveedor mundial de soluciones de software para la industria de la preimpresión. Las soluciones de Hamillroad ayudan a los clientes a ahorrar tiempo y dinero durante todas las etapas del proceso de impresión, al tiempo que mejoran la calidad de la imagen impresa final.

Hamillroad Software se especializa en el tramado digitalmente modulado, que proporciona un tramado de ultra alta definición sin precedentes para la impresión litográfica (Auraia DMS) y flexográfica (Bellissima DMS).

Hamillroad Software tiene su sede en Cambridge, Reino Unido, y se asocia con revendedores y fabricantes de equipos originales de todo el mundo para distribuir y vender sus soluciones. Para obtener más información sobre Hamillroad y sus productos visite su sitio web en www.hamillroad.com

Acerca de Novaflex
Somos una empresa colombiana fundada en 1999 que provee al creciente mercado colombiano de envases la mejor tecnología de punta para mantener su liderazgo en América Latina. Con este objetivo claro, incluimos en nuestro portafolio soluciones de extrusión, impresión, corte/recorte, laminación y un conjunto de soluciones de preprensa digital.

Nuestro trabajo se centra en ofrecer el mejor servicio a nuestros clientes, lo que incluye compartir los conocimientos sobre las soluciones que representamos, mantener a los clientes informados sobre las innovaciones, los procesos y los nuevos desarrollos de los empaques a nivel mundial. www.novaflex.com.co

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Contacto de marketing:

Danielle Kinsella
Directora de marketing
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com

CAMBRIDGE, UNITED KINGDOM – Prepress company Hamillroad Software announces that Marvaco, a prepress provider and flexographic plate maker for brands and printers, is to take its Bellissima Digitally Modulated Screening to market in the Nordics.

Marvaco is one of the leading packaging prepress houses in the Nordic region, employing circa. ninety prepress professionals in Finland and Sweden. Marvaco is a pioneer in producing high-quality flexo printing plates and packaging artwork and having close partnerships with customers and suppliers to ensure quality and efficiency.

Recognized as one of the leaders in Expanded Gamut Printing (EGP), Marvaco recognized the key role that Bellissima DMS can offer to add value in the move to Marvaco EGP™ by converters.

“As a team, we are all very excited to be announcing this partnership. We’ve observed the work that Hamillroad has done with Bellissima since launching the technology and have been impressed by the uptake globally of printers and converters moving to Fixed Palette (FP) printing using Bellissima. We want to drive the success of Expanded Gamut (EG) printing further with Bellissima. We recognize that the benefits Bellissima give converters and brands; Ultra HD flexo print, the ability to compete with gravure and further increase the production efficiency, are all important factors in helping our customers grow their businesses.” Comments Kai Lankinen, Partner at Marvaco.

Lankinen continues: “Marvaco’s passion of making the planet greener and helping the print community adopt a more sustainable and valuable approach to production is synergized in what Hamillroad is doing with Bellissima globally – we see this as a natural fit for a partnership.”

Pierre Hammond, Commercial Director at Hamillroad, adds: “Marvaco is an innovator in the field of EG printing and is an ideal partner to take our Bellissima technology to converters in the Nordics and grow EG printing. Bellissima screening is the key that unlocks the path to easy, high-fidelity EG printing and will be the catalyst driving a change in the flexographic industry. Bellissima and Marvaco will be formidable forces. We welcome the Marvaco team into the network and see a great future as we advance Bellissima and EG printing.”

Marvaco will take Bellissima to market in Finland, Sweden, Norway, Denmark, and the Baltic countries – Estonia, Lithuania, and Latvia.

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: bellissimanetwork@hamillroad.com or complete the form online: www.hamillroad.com/bellissima-resellers/

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About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at www.hamillroad.com

About Marvaco
Marvaco is the biggest flexo plate producer and the leading prepress company in North Europe. We process annually 30.000 packaging artworks with 90 professionals in Finland, Sweden and Germany. Our customer co-operation has received several international quality recognitions and awards. www.marvaco.com

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com

CAMBRIDGE, UNITED KINGDOM –

Prepress company Hamillroad Software announced today the appointment of flexographic plate-maker Athena Graphics, further expanding its Bellissima DMS screening availability in Europe.

Athena Graphics is an independent, family-owned business celebrating 30 years of trading this year. Offering a “best-in-class” prepress solution for printers, retailers, and brand owners, the company aims to minimize the need for re-work, reduce the time-to-market and decrease operational costs.

Stefaan Deblauwe, COO at Athena Graphics, explains, “We pride ourselves on providing a high-quality service to our customers. We work hard to achieve accurate execution on all our work; our customers are at the forefront of all we do. With this in mind, we need to make sure any technology we use will only look to strengthen these values – and we have no doubt found this with Bellissima.”

After observing the market and seeing the increase of Bellissima adoption globally, the team at Athena Graphics felt that it was the right time to make the change and been impressed. “The results achieved so far have been second to none; it’s simply brilliant for flexo. We can help our customers produce repeatable Ultra HD quality, widen their operating window, and aid them into new markets and win new business opportunities,” adds Stefaan.

Commenting on this latest addition to the Bellissima Network, Pierre Hammond, Commercial Director Hamillroad, commented, “This continued expansion into a key area in Europe is another successful step towards ensuring greater supply for the increasing demand for Bellissima screened plates. We welcome Stefaan and the team at Athena Graphics into the network and look forward to working with them to achieve joint success.”

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: bellissimanetwork@hamillroad.com or complete the form online: www.hamillroad.com/bellissima-resellers/

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About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at www.hamillroad.com

About Athena Graphics
Athena Graphics guarantees high-quality prepress for all packaging and offers many qualitative services and solutions to printers and brand owners. They have offices in Belgium, France, and the Netherlands. Learn more at www.athena-graphics.be

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
E: danielle.kinsella@hamillroad.com
www.hamillroad.com