Ink Savings and Cost Reductions with Bellissima DMS Confirmed by Independent Study

Daniel Badea Bellissima, Company

Ink Savings and Cost Reductions with Bellissima DMS Confirmed by Independent Study

1 June 2021

CAMBRIDGE, UNITED KINGDOM – Prepress company Hamillroad Software announced today a new independent study that confirms the inherent ink savings achieved when printing using Bellissima DMS screening for flexographic printing.

The independent study has confirmed that printing jobs with Bellissima screening technology enables ink savings across the tone range – the ink savings can be as high as 50% at specific tone values. Overall savings of approximately 10% of ink can be expected for typical production jobs compared to printing with a traditional AM screen.

Wilbert Streefland, director at Technology Coaching BV, conducted comprehensive tests for the study and compared ink usage of an AM (Amplitude Modulated) halftone screen to that of a Bellissima DM (Digitally Modulated) halftone screen.

Commenting on the research findings, Wilbert Streefland commented, “These results show that Hamillroad’s Bellissima Digitally Modulated Screen is a significant innovation, any printer that uses it will, without question, benefit from ink savings. Bellissima’s screen is more efficient, requiring less ink to produce any given tone value (other than a solid), which results in a significant ink-saving over an AM screen when printing halftone images. A flexo printer using Bellissima will realize a reduction in ink usage and be more environmentally responsible as a result.”

Andy Cave, CEO from Hamillroad, commented, “We have presentations and prints that explain the theory of how our Digitally Modulated Screening makes ink savings possible. We were always confident of its capabilities to deliver these savings, but it’s great that we now have categorical data from these tests to prove it. These independent results furthermore support the savings already measured by customers on real-world jobs in production environments.”

“The opportunities for ink savings at printers and converters are evident in black and white, and we’re excited to share this news with the market. Bellissima is shaping the future of the flexo industry, and it is inspiring to be at the forefront of this change,” concludes Cave.

Further independent studies quantifying additional cost-saving opportunities with Bellissima are in process and will be available later this year.

The whitepaper detailing the ink savings test procedure and results is available to request on the Hamillroad website; please visit:

flexo ink savings with Bellissima screening

Image of the setup of the print station, scale, and ink tub


About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited