Hamillroad Software’s Bellissima DMS (Digitally Modulated Screening) For Flexo To Debut At INFO*FLEX 2016

Daniel Badea Awards, Bellissima

Hamillroad Software’s Bellissima DMS (Digitally Modulated Screening) For Flexo To Debut At INFO*FLEX 2016


1st March, 2016


CAMBRIDGE, UNITED KINGDOM — Hamillroad Software, a leading RIP and screening innovator, announced today that the company’s Award winning Bellissima Digitally Modulated Screening for Flexo will be making its first public showing at the INFO*FLEX exhibition in Dallas, Texas (USA) from March 7 – 8 in booth 131.

Award Winning Technology

Hamillroad’s Bellissima screening has been in test at Syreline in South Africa for the last two years and has already won several FTA awards including Gold in both the Flexible Packaging Narrow Web Process Category and Flexible Packaging Wide Web Process Category. The Gold medal winner (in the Flexible Packaging Narrow Web Process category) was particularly commended for its beautifully reproduced photography by the judges, who applauded the stunning result achieved and declared the entry “Best on Show

Erich Kuhl, the FTASA Executive Secretary in particular said, “The dot integrity and rendition were excellent … and the printed results were stunning to say the least – almost super-natural.

Outstanding Quality – 300+ lpi on Wide Web Flexible

Andy Cave, Hamillroad’s Screening Expert who oversaw the development of Bellissima said, “We were very proud to receive these awards as clear testimony to the quality of print that we have achieved with Bellissima. The improvements we are seeing with Bellissima, compared to existing flexo offerings, is nothing short of unbelievable. The effective lpi has dramatically increased from 150-175 lpi to over 300 lpi. The resulting imagery is beautiful, as well as contains an unprecedented level of detail. The flat tints are extremely smooth and the overall print is just so sharp, with brighter crisper colors. Various limitations printers previously had to accept as being part of flexo printing (such as hard-breaks on vignettes that fade to zero) have just disappeared.

Cave added, “We are very excited about introducing this technology into the US, Canadian and South American market and showcasing it at INFO*FLEX. We strongly believe that the introduction of Bellissima into the printing industry heralds an exciting new era for flexographic printing. The combination of being able to match (if not exceed) the print quality of gravure at significantly reduced cost will allow flexo printers to meet the ever increasing demands of brand owners for higher quality printing of shorter print runs.

About Bellissima DMS Halftone Screening

The halftone printing process is an elaborate illusion created to trick the human eye into believing that it is seeing a continuous tone image. As with any good performance, the quality of the illusion determines how well the viewer is made to believe the impossible.

Hamillroad’s new Bellissima DM Screening for Flexo creates illusions of continuous tone so flawlessly that users would be forgiven for not believing what they are seeing. Apart from the illusion of beautiful continuous tone images, DM screening has some other tricks up its sleeve including the ability to produce smooth flat tints in 4 colors, faster make ready, and easier handling on press. Its finale however is nothing short of spectacular because as we have seen, it has the ability to leave those who don’t have it wondering why their work has disappeared.

For more information, go to www.hamillroad.com/products/bellissima/.


Hamillroad’s Digitally Modulated Screening for Flexo, named Bellissima DMS, is currently in final pre-release production testing with early adopters, will be released later on in 2016 and will be available exclusively from Hamillroad Software.

Based on the experience of Hamillroad’s existing pre-release production sites, it is expected that early adopters of Bellissima will be able to significantly increase customer sales and profitability.

To register your interest in becoming one of the (small number of exclusive) first users of Bellissima in 2016, please contact bellissima@hamillroad.com.

Hamillroad’s Digitally Modulated Screening for Litho, both newspaper and commercial, known as Auraia Screening, was released in 2011 and is currently on sale through a number of specialist resellers.

For a list of those resellers, go to www.hamillroad.com/auraia-resellers/.

About Hamillroad Software

Hamillroad Software is an independent software company, with offices in Cambridge (UK), Cape Town (SA) and California (USA). The company specialises in the development and sale of software products relating to Harlequin and other RIPs in the prepress industry. Currently offering a number of high performance RIP related products, FirstPROOF, Lightning TIFF, Lightning PDF, Lightning LEN and Auraia, Hamillroad constantly seeks to develop and sell products that will dramatically change the way users work, making them more productive, as well as increasing quality and profitability. For more information on Hamillroad Software and its products please visit their web site at www.hamillroad.com.