Bellissima DMS receives 2018 FTA Technical Innovation Award

Bellissima DMS receives 2018 FTA Technical Innovation Award

Daniel Badea Awards, Bellissima, Company, Hamillroad Timeline

Bellissima DMS receives 2018 FTA Technical Innovation Award

Bellissima DMS receives 2018 FTA Technical Innovation Award

Bellissima DMS receives 2018 FTA Technical Innovation Award

7 May 2018

CAMBRIDGE, UNITED KINGDOM – Hamillroad Software is pleased to announce that its Bellissima Digitally Modulated Screening (DMS) technology for flexo has received the prestigious 2018 Technical Innovation Award from the Flexographic Technical Association (FTA). This award recognizes and celebrates the incredible achievements which have contributed to the growth of the flexographic industry and have the potential to power flexography’s future.

The gala awards banquet was held at the FTA’s Annual Forum on the 6th May 2018 in Indianapolis, Indiana, US. The award was presented to Andy Cave, CEO of Hamillroad Software, by Joe Tuccitto, Director of Education at FTA and Shelley Rubin, FTA’s Manager of Educational Services, FTA.

The award-winning Bellissima DMS produces high-quality prints equivalent to 350-450 lpi with unrivaled image reproduction and boasts no color shifts on misregistration. By utilizing fixed palette inks, the screening delivers smooth flat tints and moiré free prints with no visible rosettes. Vignettes fade smoothly to nothing enabled by printed highlight dots as low as 1.0% and shadow dots up to 99.5%.

“This award provides the strongest public affirmation, by a panel of peers, experts in the industry, that they agree that what we have is a major technical innovation for flexo printing which will cause a significant transformation in what is possible,” comments Andy Cave, CEO, Hamillroad Software.
“The only thing that could, or will ever beat winning such an award, would be to have many happy customers who just as emphatically say that Bellissima has transformed their business.”

FTA Director of Education Joe Tuccitto comments: “I think that the Bellissima technology is absolutely amazing. It is really going to revolutionize the flexographic industry moving forward.”

Working optimally at 4,000 dpi, the patented screening includes features such as 100% solid surface patterning options and solid object protection. Printing press issues including bounce, barring and slur are all reduced significantly, and in some cases, eliminated. Bellissima DMS also delivers on ink savings, which can be augmented by GCR based software, improves the efficiency of the press room, and utilizes existing printing press equipment.

Danielle Kinsella, marketing director at Hamillroad Software, adds: “the team at Hamillroad is extremely proud of this achievement and extremely grateful to have been recognized by the FTA for our technical contribution to flexo. Having launched Bellissima at LabelExpo in September 2017, we couldn’t have imagined the level of interest and excitement surrounding our product, let alone receive such a prestigious award.”

Phase One sales of Bellissima DMS includes trade shops, converters and flexographic printers currently using Apex GTT anilox rolls and sleeves together with MacDermid Graphics Solutions’ LUX® ITP™ 60 or DuPont™ Cyrel® EASY EFX / ESX plates.

Hamillroad are exhibiting at INFOFLEX 2018, Indianapolis, US on the 7th – 8th May, please visit booth #509 to meet the team and view the print samples.

To learn more about the benefits of Bellissima DMS and to register your interest please visit .

Left to right: Joe Tuccitto (Director of Education FTA) Steve Mayer (Vice President US Customer Support) Dan Badea (Product Specialist & Technical Support Manager) Andy Cave (CEO) Danielle Kinsella (Marketing Director) Shelley Rubin (Manager of Educational Services FTA) Photo credit: Flexographic Technical Association




About Hamillroad
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process, as well as improving printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

The FirstPROOF solution allows users to simulate errors which may occur on press before plates have been made. It helps users save valuable time and money during the pre-press process.

In addition, their Lightning Plugins work with the Harlequin RIP to improve the output speed of TIFF, PDF or LEN files by up to 4-10x or more, making the prepress screening (RIP output) process faster and more efficient.

Hamillroad Software has its headquarters in Cambridge, England and partners with resellers and OEMs worldwide to distribute and sell its solutions. For more information on Hamillroad and its products, please visit


©2018 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.


Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
T: +44 (0)1223 257953