Catapult Print Signs Multi-Year Contract Renewal for Bellissima

Daniel Badea Bellissima, Company

Catapult Print Signs Multi-Year Contract Renewal for Bellissima

11 May 2021

CAMBRIDGE, UNITED KINGDOM – Prepress company Hamillroad Software has announced an extended three-year contract with US-based label and packaging converter Catapult Print.

The team at Catapult has been working with Bellissima since launching the business in 2018. As part of its ongoing due diligence, Catapult evaluated other screening technologies available in the market to see if they could match their results but found that nothing could rival Bellissima.

As a result of using Bellissima, Catapult has created additional capacity by halving its make-ready time and increasing the run speeds on the press. Catapult began projects exploring Bellissima’s ability to deliver no-compromise Expanded Color Gamut printing. The outstanding ECG results produced by Bellissima increased the pressroom’s utilization while reducing materials, ink, and waste, allowing Catapult to offer customers the highest quality flexo at the best price.

Commenting on the contract extension, Mark Cook, CEO of Catapult, said: “Since discovering Bellissima, we have been impressed with its superior Ultra HD print results, cost savings, and environmental benefits. We decided to go 100% Bellissima from day one, and we haven’t looked back. Entering the US market in 2018, we had an ambitious plan to redefine and elevate print quality standards – to truly disrupt the marketplace. Bellissima has given us a unique advantage to demonstrate a visual ‘wow factor’ with flexo, delivering product at a lower price and with shorter lead times than the competition. Catapult’s remarkable growth – from a start-up to a 20-million-dollar business in just three years – is attributable to our investment in Bellissima.”

“Catapult prides itself on combining creative expertise, leading-edge technology, collaboration, and a strong passion for delivering on customers’ needs. We were unable to find a product that rivaled Bellissima’s capabilities – this reaffirmed our confidence in committing to the next three years with this technology. We have plans for major growth and are excited about our future and look forward to working with Hamillroad on this journey,” concludes Mark.

“Catapult’s continued success using LUX ITP 60 plates processed on our LAVA thermal system with Hamillroad’s Bellissima is incredible,” stated Ryan Vest, Director of Innovation at MacDermid Graphics Solutions. He continued, “From the start, we knew we had a winning combination to achieve consistent, repeatable dots and faithfully reproduce image contrast and fine details to represent the original continuous tone image.”

Pierre Hammond, Commercial Director for Hamillroad, commented, “Securing the three-year renewal contract is a milestone for Bellissima and testament to how Bellissima contributes to direct business growth for companies. We’re excited to be on board with Catapult to take flexo’s capacity further and explore new horizons with Bellissima.”

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website:

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: or complete the form online:

Caption: One of Catapult’s Nilpeter FA Line Printing Press, Orlando, USA.


About Hamillroad Software
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process while also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening, which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

Hamillroad Software has its headquarters in Cambridge, UK, and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and their products, please visit their website at

About Catapult Print
Established in April 2018, Catapult has grown quickly to become a $20 million business and a leader in the US print industry for FMCG packaging. The company offers an innovative end-to-end service from planning through to delivery and aftercare, across three core areas of print: self-adhesive, narrow web, and linerless labels.

A disruptor with ambitious plans for growth, the company combines investment in advanced technology with three decades of expertise in design and print and a focus on a seamless end-to-end customer service. The company is one of only a handful in the US to operate Bellissima DMS, ultra-high-definition flexographic screening technology, and the only US converter to do so. It’s a blueprint that has enabled Catapult to win an impressive array of retail and brand customers and a reputation for delivering superior print quality with lower costs, a faster turnaround, and excellent customer service.

A family business led by CEO, Mark Cook, the company aims to challenge the US print industry with innovation, problem-solving, and an open-door policy for the print room, aiding collaboration.

©2021 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited