Reproflex Scandinavia Bellissima DMS Flexo

Reproflex Scandinavia brings added value and quality with Bellissima Digitally Modulated Screening (DMS) to flexo printers in Scandinavia

Daniel Badea Bellissima

Reproflex logoReproflex Scandinavia brings added value and quality with Bellissima Digitally Modulated Screening (DMS) to flexo printers in Scandinavia

27 March 2018

CAMBRIDGE, UNITED KINGDOM – Aniken Graphics, a joint venture between Hamillroad Software, a UK based prepress software company, and Apex International, a global leader of anilox and metering products, has today announced that Reproflex Scandinavia is approved to supply flexographic printing plates, screened with Bellissima DMS, to the Scandinavian market.

Nick Harvey, managing director of Aniken Graphics International, said, “We have aligned ourselves with trade shops who are committed to providing their customers, brands, and converters with the very best flexo technologies.”

Reproflex Scandinavia provides digitally-produced printing plates for the packaging industry. The business areas include prepress for flexo, offset, and gravure. Serving mainly flexo printing houses, customers also include: advertising agencies, graphic designers, and brand owners.

Steen Madsen, CEO of Reproflex Scandinavia comments: “The majority of our customers are based in Scandinavia. However, modern technology makes it easy for us to export to worldwide locations, and a growing number of our assignments are sent directly to other markets”.

“Our team is made up of 35 capable and committed employees who solve demanding packaging assignments every day. We pride ourselves on always using the latest flexo technologies available to us supported by a network of highly-competent professionals. We have built a reputation in the market for delivering outstanding quality and for offering a high-level of predictability related to flexo printed designs.”

“Investment in new technologies has been a pivotal part of our success. The new flexo screening from Hamillroad Software, Bellissima DMS, is extremely interesting to Reproflex Scandinavia. Our aim is to supply the highest level of quality to our customers and bring value to the flexo packaging market, with the help of this new technology.” Madsen concludes.

“To maximize everyone’s success, Phase One sales of Bellissima DMS involve the use of Apex GTT aniloxes, and MacDermid or DuPont plates. We know that this proven technology solution works ‘out of the box.’” Harvey comments.

Printers wishing to test the technology can enquire via the dedicated website. Alternatively, they can contact their local Apex sales representatives or the trade shops for their specific regions.

Bellissima DMS
Using Bellissima, high-quality prints equivalent to 350-450 lpi are produced with unrivaled image reproduction and no color shifts on misregistration. By utilizing fixed palette inks the screening delivers smooth flat tints and moiré free prints. Vignettes fade smoothly to nothing enabled by printed highlight dots as low as 1.0% and shadow dots up to 99.5%.

Working optimally at 4,000 dpi, the patented screening includes features such as 100% solid surface patterning options and solid object protection. Printing press issues including bounce, barring and slur are all reduced significantly, and in some cases, eliminated. Bellissima DMS also delivers on ink savings, which can be augmented by GCR based software, improves the efficiency of the press room, and utilizes existing printing press equipment.

Phase One sales of Bellissima DMS includes trade shops, converters and flexographic printers currently using Apex GTT anilox rolls and sleeves together with MacDermid Graphics Solutions’ LUX® ITP™ 60 or DuPont™ Cyrel® EASY EFX / ESX plates.

To learn more about the benefits of Bellissima DMS and to register your interest please visit .

Reproflex Scandinavia Bellissima DMS Flexo

Pictured above: Reproflex Scandinavia’s head office.



About Aniken Graphics International
Aniken Graphics International is a joint venture between Apex International, a global anilox and metering solutions provider, and Hamillroad Software Limited, a UK based software company specializing in pre-press solutions. The joint venture has been created to bring Bellissima Digitally Modulated Screening into the mainstream flexographic market.


About Hamillroad
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process, as well as improving printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

The FirstPROOF solution allows users to simulate errors which may occur on press before plates have been made. It helps users save valuable time and money during the pre-press process.

In addition, their Lightning Plugins work with the Harlequin RIP to improve the output speed of TIFF, PDF or LEN files by up to 4-10x or more, making the prepress screening (RIP output) process faster and more efficient.

Hamillroad Software has its headquarters in Cambridge, England and partners with resellers and OEMs worldwide to distribute and sell its solutions. For more information on Hamillroad and its products, please visit


About Apex
Apex International is a global leader of anilox, glue set, and metering products and print maintenance solutions. With 5 production facilities on 4 continents, a strong portfolio of clients in over 80 countries and a high-performance continuous improvement culture, Apex’s value proposition is founded on developing solutions to satisfy the complex challenges our customers face every day.


About Reproflex Scandinavia
Reproflex Scandinavia provides digitally-produced printing plates for the packaging industry; including prepress for flexo, offset and gravure.

Reproflex Scandinavia sales partners are mainly flexo printing houses, but customers also include advertising agencies, design producers and brand owners. Reproflex Scandinavia produce Esko CDI plates and Kodak Flexcel NX plates.

Our staff consist of 35 capable and committed employees, who solve demanding packaging assignments every day. We are well-known and visible in the industry and understand our customers’ need for high quality, professional advice and guaranteed delivery. We always use the latest technologies on the market and cooperate in a large network of highly competent professionals.


©2018 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
T: +44 (0)1223 257953