Parkside Delivers Ultra HD Flexo Print Quality with Bellissima DMS

Parkside Delivers Ultra HD Flexo Print Quality with Bellissima DMS

Daniel Badea Bellissima, Company

Parkside Delivers Ultra HD Flexo Print Quality with Bellissima DMS

Parkside Bellissima DMS

27 September 2017

CAMBRIDGE, UNITED KINGDOM – Speciality packaging solutions provider, Parkside, is now achieving ultra high definition print quality, thanks to pioneering new screening technology developed by Hamillroad Software Ltd., specialists in prepress solutions for the printing industry.

As a strategic development partner, Parkside has been instrumental in the refinement and evolution of Bellissima Digitally Modulated Screening (DMS), now in use on its wide web flexibles press.

The screening technology in combination with robust, industry leading workflows and press has enabled Parkside to achieve ultra high definition print quality that has, until now, been previously unachievable.

Paul Horton, Graphic Services Manager at Parkside, said: “Parkside is an established printer within the packaging industry and whilst the APEX innovation team is driving a raft of innovative pack designs, whether it be a home compostable pack or the introduction of a laser opening to improve ease of opening, the quality of print achieved must complement these developments. ‘AFLEX’ print which is powered by Hamillroad’s Bellissima DM screening will allow us to further improve the quality and stability of our print. We are now pushing the boundaries in terms of what is currently possible in flexo.”

Parkside is one of Hamillroad’s two UK printer development partners. The award-winning DM screening technology adjusts every pixel it produces. Colour dots are created in a controlled manner to ensure detail is placed exactly where it is needed. The system modulates each pixel to ensure dot gain and other problems are eliminated resulting in a sharper, cleaner and smoother print finish.

Andy Cave, CEO of Hamillroad, said: “Based on years of research and experience, our patent protected DM screening technology represents a fundamental change in the expectation a flexo printer should have about the quality of print that is achievable. No longer are printers restricted by historic flexo plate & press problems but are free to do what they do best – print ‘beautiful’ products.”
Parkside is at the forefront of creating ultra HD quality print using the technology and the introduction of the DM screening solution to the print industry heralds an exciting new era for flexographic printing.

Nick Smith, Managing Director of Parkside, agrees: “With ever shorter run lengths, the ability to match and even exceed the print quality of gravure will allow us in the flexo printing industry to meet the ever-increasing demands of brand owners for higher quality print at an economic cost.”

For more information about Bellissima DMS, please visit


Notes to editors

About Hamillroad
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process whilst also improving the final printed image fidelity.

Hamillroad Software specializes in Digitally Modulated Screening which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

The FirstPROOF solution allows users to simulate errors which may occur on press before plates have been made. It helps users save valuable time and money during the pre-press process.

In addition, their Lightning Plugins work with the Harlequin RIP to improve the output speed of TIFF, PDF or LEN files by up to 4-10x or more, making the prepress screening (RIP output) process faster and more efficient.

Hamillroad Software is headquartered in Cambridge, UK and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and its products please visit their website at


About Parkside
Parkside is an innovative speciality packaging manufacturer specialising in printing, lamination, laser, thermal and sustainable solutions for the food, drink and tobacco packaging industries. Established for over 40 years, the company is a global supplier with manufacturing sites in both the UK & Asia and is headquartered in Normanton, West Yorkshire. For further information, please visit our website and follow us on LinkedIn and Twitter.


©2017 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.

Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
T: +44 (0)1223 257953

For more information on Parkside and their activities, please contact
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