Hamillroad announces strategic partnership with Asahi Photoproducts to take Bellissima DMS & Asahi AWP™ CleanPrint water-wash flexo plates to market

Hamillroad Software Bellissima

Hamillroad announces strategic partnership with Asahi Photoproducts to take Bellissima DMS & Asahi AWP™ CleanPrint water-wash flexo plates to market

Press Release – 01.09.2023

Hamillroad announces strategic partnership with Asahi Photoproducts to take Bellissima DMS & Asahi AWP™ CleanPrint water-wash flexo plates to market

International prepress company Hamillroad Software announced a new partnership today with Asahi Photoproducts, a leading pioneer in the development of photopolymer flexo printing plates.

The partnership is set to satisfy growing global demand from brand owners, trade shops, printers and converters for a more environmentally friendly ‘water-wash’ plate making process that delivers best-in-class image reproduction.

Andy Cave, Hamillroad’s CEO said: “Hamillroad are delighted to announce our strategic partnership with Asahi Photoproducts. We were thrilled to discover how closely aligned our strategies for the future of flexo were when we first engaged, and we’re excited to see how our partnership can support the industry in the move towards a more sustainable manufacturing process with fixed palette CMYK and ECG printing.”

Brand owners are looking to reduce their carbon footprint and are taking a closer look at production practices including the reduction of harmful solvents and greenhouse gases. The combination of Asahi’s move to ‘Solvent Zero’, and Bellissima’s ability to enable fixed palette CMYK and ECG printing, offers the flexo market a strategic opportunity to drive down the consumption of harmful solvents and greenhouse gasses whilst driving efficiencies by accelerating the production process. Sustainability benefits can be achieved through the elimination of press wash ups when switching to a standardized ink set and replacing the use of solvent with water in the platemaking process.

Jane Petrucci, Hamillroad’s Head of Marketing said: “The first step in our partnership was to evaluate the Asahi AWP™ CleanPrint water-wash plate for narrow web use with Bellissima DMS and we are thrilled with the results! Hamillroad’s stringent and thorough plate qualification process demonstrated the Asahi plate to be of the highest quality, and in complete synergy with our aim to provide innovative flexo solutions to reduce waste and environmental impact. We anticipate significant interest from brand owners, trade-shops, printers and converters looking to align their packaging production processes with greener, more efficient and lean manufacturing practises.”

For more information about the new partnership opportunities, head over to the Asahi Photoproducts stand 5A34 at Labelexpo2023 in September, where Asahi and Hamillroad representatives will be on hand to answer questions and talk about the benefits of the combined technologies. You can also visit Hamillroad Software and their European Bellissima Trade Shops on Stand 11B25/Hall 11.

To find out more about how Bellissima DMS can help your business drive efficiencies, visit: https://hamillroad.com/bellissima-labelexpo or email: info@hamillroad.com.

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Note to journalists: Asahi Photoproducts Labelexpo press conference, scheduled for Wednesday 13 September, from 10:30 to 11:00 in the press conference center. Asahi Photoproducts will discuss Flexo Plates: The Road to Solvent ZERO, and the Hamillroad Software partnership. To RSVP, please contact monika.d@duomedia.com.

About Hamillroad Software  

Hamillroad Software is a global supplier of industry leading screening solutions for the printing industry, helping customers achieve the very best in printed image fidelity whilst reducing production costs (lower ink consumption and time on press) and increasing productivity.

Brands are adopting Hamillroad’s pioneering screening technology, not only for outstanding shelf appeal, but also for the reduction in ink and waste, which means printing is more environmentally friendly, and printers can be more sustainable too through eliminating press wash ups.

Bellissima supports both CMYK & spots, as well as extended gamut (CMYKOGV) printing and is ideal for use in fixed palette printing environments.

Hamillroad’s patented Digitally Modulated Screening (DMS) is the best screening technology available today and is available for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing. The result is an unprecedented quality of screening, which is easy to plate and print.  

Hamillroad Software has its headquarters in Cambridge, UK, and delivers globally. To find out more about Bellissima DMS, visit: https://hamillroad.com/bellissima-resellers/

Media Contact:  

Jane Petrucci, Head of Marketing 
Hamillroad Software Limited  
T: +44 (0)1223 616449 / E: jane.petrucci@hamillroad.com