Bellissima DMS the 'talk of the show'

Bellissima DMS the ‘talk of the show’ at LabelExpo

Daniel Badea Bellissima, Company

Bellissima DMS the ‘talk of the show’ at LabelExpo

12 October 2017

CAMBRIDGE, UNITED KINGDOM – pre-press software solutions provider, Hamillroad Software Limited, attended LabelExpo Europe, the world’s largest international label event in Brussels, to launch their Digitally Modulated Screening technology: Bellissima DMS.

Danielle Kinsella, Hamillroad Software’s Marketing Director said: “LabelExpo Europe 2017 was our chosen platform to launch Bellissima DMS to the world of flexographic printing.”

“It was an extremely important event for us and it couldn’t have gone any better. We had well over 500 visitors to our stand alone and the feedback from many was that Bellissima DMS was the ‘talk of the show’.”

Bellissima DMS is Digitally Modulated Screening for flexo. DM Screening digitally modulates every pixel it produces thereby precisely controlling the dots in each separation while its “stochastic rosette” interleaves the screens in the separations to eliminate noise and moiré. In addition, the stochastic rosette maximises the ink-on-paper area and minimizes the amount of ink-on-ink to expand the available color gamut while eliminating color shifts due to misregistration.

The screening analyzes each pixel to ensure that no dot is too small to plate or print yet still not large enough to be visible. The result is a quality of print that was previously unobtainable.

Bellissima DMS has also addressed many flexo press problems including bounce, barring, and slur which are all significantly reduced and, in some cases, eliminated.

“We believe that the flexographic printing industry will experience a transformative change because of this launch. Through our strategic partnership with Apex International, we have produced a true industry changing solution by combining the best technologies from the pre-press side with Bellissima DMS, to the wet-end of the printing process with Apex GTT anilox rolls, all underpinned with global press-side support. We look forward to following up on the many business opportunities that came out of the show and building on those valuable relationships with printers, trade shops and brands with whom we met.” Kinsella concludes.

Bellissima DMS is Hamillroad Software’s Digitally Modulated Screening solution for flexographic printing.
To register your interest in Bellissima DMS and arrange a trial please visit




About Hamillroad
Hamillroad Software is a global supplier of software solutions for the prepress industry. Hamillroad solutions help customers save time and money during all stages of the printing process whilst also improving the final printed image fidelity.


Hamillroad Software specialises in Digitally Modulated Screening which provides unparalleled screening technology for Lithographic (Auraia DMS) and Flexographic (Bellissima DMS) printing.

The FirstPROOF solution allows users to simulate errors which may occur on press before plates have been made. It helps users save valuable time and money during the pre-press process.

In addition, their Lightning Plugins work with the Harlequin RIP to improve the output speed of TIFF, PDF or LEN files, making the prepress screening (RIP output) process up to ten times faster and more efficient.

Hamillroad Software is headquartered in Cambridge, UK and partners with resellers and OEMs worldwide to distribute and sell their solutions. For more information on Hamillroad and its products please visit their web site at

About Apex
Apex International is a global leader of anilox, glue set, and metering products and print maintenance solutions. With 5 production facilities on 4 continents, a strong portfolio of clients in over 80 countries and a high-performance continuous improvement culture, Apex’s value proposition is founded on developing solutions to satisfy the complex challenges our customers face every day.

©2017 Hamillroad Software Limited. All rights reserved. All brand names are the property of their respective owners and may or may not be trademarked.


Media Contact:

Danielle Kinsella
Marketing Director
Hamillroad Software Limited
T: +44 (0)1223 257953