Everyday tens of  millions of magazines are printed using Auraia DMS around the world, helping Publication Printers drive efficiencies and compete in a highly competitive market. Presently two of the top printers in the US have adopted Hamillroad’s patented screening technology to drive efficiencies in their heat-set operations.

Auraia DMS enables Publication Printers to easily print at a higher effective lpi than their competitors (400-500 lpi) delivering photo-real image quality to their clients. Auraia’s clever algorithm ensures that no dot is too small to plate or print yet still not large enough to be visible. The result is visually stunning ultra high-definition printed magazines and catalogs. No longer are printers restricted by problems with moiré, misregistration, rosette drift, color shifts, banding, dot gain variation, dot or shadow loss and so on, but are free to do what they do best – meet their customer expectations with ‘beautiful’ presswork.